Our Mission:
Life Through Empowerment.

Our Story

Wellness goes beyond your physical and mental health – it encompasses your career, your relationships, and your sense of empowerment – indeed, it's everything that you are.

In 2011, we set out with one mission: To create a global community of people empowered with wellness in every area of their lives.

We undertook a multi-million dollar, 8-year research and development project, working with leading geneticists, dietitians, psychologists and sports scientists to create one of the world's most advanced predictive genomics brands: dnation. It is the flagship product and cornerstone of MaVie – and unlocks insights into your genetic makeup, that has an impact on all areas of your life. From your body's personalised nutritional needs to your personality and talents, your DNA profile provides a blueprint for how to get the best from your life.

We then designed a range of products and services that help you to personalise all these aspects of your life based on your DNA. DNA Wellness brings you personalised skincare and nutrition brands, and DNA Lifestyle provides you with the opportunity to take personalised trips, fitness, shopping and rewards, all anchored to your DNA results – to help you achieve wellness across all aspects of your life.

But we didn't stop there... We wanted to create a global community for our members, that would give them the opportunity to financially benefit from our products, as well as gain access to some of the best personal development and training the world has to offer. We created MaVie, meaning “My Life” in French, to combine Wellness, Lifestyle, Community and Finances all in one ultimate vehicle.

Since our launch in 2018, our brand has grown exponentially -we now have thousands of members in our global family, all linking arms and living more empowered and personalised lives, while also reaping the benefits of financial freedom.

From your health and finances to your personalised trips and shopping experiences, MaVie provides a new philosophy and toolkit to life that turns the traditional '9-5 working and living for the weekend' paradigm on its head. A philosophy that taps into a global trend for living an abundant, fulfilled life that is centred around personalised wellness – your greatest asset in an increasingly stressful world.

Discover the difference today – and make MaVie... Your life.

Two Brands. Infinite Opportunity.

The powerful combination of our two brands, MaVie and Dnation provides our customers with a complete wellness and lifestyle solution that is individually personalised to their needs, as well as being on a global scale. Traditional business strategies fall into two different overarching categories: B2B (Business to business) or B2C (Business to Consumer), however the combination of MaVie and Dnation has allowed us to break out of these moulds, and enter a brand new business model: ‘B2Me’ – a business that directly provides personalised products and services to the consumer that is based on their unique individual needs and desires. ‘B2Me’ and personalisation is the future of consumer products and is set to create a market disruption not seen since the invention of the internet. This gives our sales associates and resellers the opportunity to lead the pack in their markets with the 'B2Me' revolution, across multiple trillion-dollar industries. If you're an entrepreneur and want to be part of the B2Me revolution, contact us today!

What Is DNA?

Your genetic material, called DNA, looks like a long, twisted ladder. Each rung of the ladder is composed of molecules called nucleotides. These nucleotides are Adenine (A), Thymine (T), Cytosine (C), and Guanine (G). The nucleotides - like letters in words - are arranged in a specific order called a DNA sequence.

The DNA sequence creates your unique genetic code and your genetic blueprint. Your entire genetic code contains around 3 billion nucleotide pairs. 99.9% of your DNA code sequences are identical to those of every other person. Just 0.1% varies between people. That difference is what makes us UNIQUE.

Genes are small sections, or groups of these genetic letters that control the biological processes and physical attributes of your body, which we call ‘traits’.

As human beings we all have the same genes, but the combinations of letters that make up your genes vary from person to person, which is what makes us all unique. The variations in the genes are what we call ‘genetic variants’, and this is what our DNA testing examines.

Our reports assess your genetic profile based on the detection of specific DNA variants, which are associated with certain traits and biological functions.

Our Testing Process

How accurate is our DNA testing? Our CAP certified testing facilities (Dubai, USA) are proud to offer the highest level of microarry testing services available, powered by Illumina - the gold standard in DNA Analysis.

The analysis of your DNA sample is carried out using the state of the art next generation sequencing platform, ensuring the most accurate and reliable identification of the DNA variants tested. Our accuracy of testing is >99. 9%. The personnel handling the samples and performing the analysis, all have doctorate degrees in biology or in medicine, and experience of over 10 years.

We offer you more detailed DNA reports by examining more relevant genetic variants in our wellness traits, all backed by the latest scientific research.

Currently we examine more than 120 variants for ‘Nutrition & Weight Loss’, More than 30 variants for ‘Fitness & Sports Performance’, More than 70 Variants for ‘Skincare & Anti-Ageing’, and more than 40 variants for ‘Personality & Inborn Talents’.

The genetic variants and traits we test are constantly being improved and kept up to date with the latest scientific research.

Meet our Scientists

Dr. Marios Kambouris, PhD FACMGG

Dr. Marios Kambouris, PhD FACMGG

Medical & Molecular Genetics, Chair, Scientific Advisory Board, Dnation

Chrysanthi Kouri, MSc

Chrysanthi Kouri, MSc

Reproductive and Developmental Biologist, Chief Scientific Officer, Dnation

Fotini Ntalouka, MSc

Fotini Ntalouka, MSc

Medical Genetics, Genetic Consultant, Scientific Advisory Board, Dnation

Dr. Georgios Ziogas, PhD

Dr. Georgios Ziogas, PhD

Sports Scientist for Elite Athletes & Teams, Scientific Advisory Board, Dnation

Dr. Anastasia Kanellou, PhD

Dr. Anastasia Kanellou, PhD

Professor of Nutrition & Weight Loss, Nutrigenetics Consultant, Scientific Advisory Board, Dnation

Antigoni Avgerou, MSc

Antigoni Avgerou, MSc

Organisational Psychologist, Personal Development Consultant, Dnation

Ginny Bank, MSc

Ginny Bank, MSc

Personalised Supplements Formulation Consultant, Dnation

Tracy Shuk Yee Li, MSc

Tracy Shuk Yee Li, MSc

Registered Dietitian, Nutrition Consultant, Dnation

Key Publications

Kambouris M, Ntalouka F, Ziogas G, Maffulli N: Predictive Genomics DNA Profiling for Athletic Performance. Recent Patents on DNA & Gene Sequences, 2012

Kambouris M, Del Buono A, Maffulli N: Genomics DNA Profiling in Elite Professional Soccer Players: A Pilot Study. Translational Medicine @ UniSa, 2014

Kambouris M, Maroun RC, Ben-Omran T, Al-Sarraj Y, Errafii K, Ali R, Boulos H, Curmi PA, El-Shanti H: Mutations in Zinc Finger 407 [ZNF407] Cause an Autosomal Recessive Cognitive Impairment Syndrome. Orphanet Journal of Rare Diseases, 2014

Al-Sarraj Y, Tolefat M, Ben-Omran T, Bejaoui Y, El-Shanti H, Kambouris M: A Novel Missense Mutation in the SRD5A3 Gene Causes a Congenital Disorder of Glycosylation [CDG] Type I Unique Variant Phenotype. Journal of Inborn Errors of Metabolism and Screening, 2014

Ahram D, Stambouli D, Syrogianni A, Al-Sarraj Y, Gerou S, El-Shanti H, Kambouris M: Mosaic Partial Pericentromeric Trisomy 8 and Maternal Uniparental Disomy in a Male Patient with Autism Spectrum Disorder. Clinical Case Reports, 2016

Kambouris M, Thevenon J, Soldatos A, Cox A, Stephen J, Ben-Omran T, Al-Sarraj Y, Bone W, Mullikin J, Masurel-Paulet Alice, St-Onge J, Dufford Y, Chantegret C, Thauvin-Robinet C, Faivre L, Riviere JB, Gahl W, Boulos H, Bassuk A, Malicdan MC, El-Shanti H: Biallelic SCN10A Mutations in Neuromuscular Disease and Epileptic Encephalopathy. Annals of Clinical and Translational Neurology, 2016

What Makes Us Different

Our DNA personalised products and services are produced to the highest standards, based on evidence based science, with premium quality, natural and active ingredients.

All Vietal skincare is made from pure mineral water from France, is paraben free, adheres to GMP guidelines and is never tested on animals.

Natural Active Ingredients

Active ingredients

How We Protect Your Data

Your DNA results are completely personal and confidential. The DNA sample you provide is securely stored anonymously. Our system de-identifies your sample, leaving only the barcode number. All of this information is stored securely on our HIPAA-compliant servers (compliance for storage and protectiong of medical information).

You have the option to be included in internal Dnation research projects, that look at overall genetic trends across the entire pool of anonymous samples, but at no point will your DNA information ever be shared with anyone outside of our company.

Take your first step into a new life

DNA Wellness logo

Your genetic blueprint and cutting edge personalised products to help you look and perform your best.

DNA Lifestyle logo

An expanding range of personalised services such as holistic wellness retreats, fitness, shopping, and rewards to enhance your lifestyle.

Enter a worldwide community that is living life…Only better!